A brake for your worst day.
A recall, a viral complaint, a news story. Turn on crisis mode and every new comment waits for a person, and nothing automatic goes out until you say so.
Crisis mode
Crisis mode is off
While it is on, every new comment waits for a person and nothing automatic goes out.
Every comment waits for a person.
While it is on, each new comment is held for your team with the reason "Crisis mode", on every account or only the ones you pick. Nothing is hidden or answered on a guess.
- Every account, or a few Hold the brand that is in the news and leave the rest running.
- Switches itself off After 1 hour, 4 hours, 12 hours, a day or 3 days, or when you turn it off.
Know the moment it starts.
A spike alert tells you when hidden comments suddenly jump, in Slack, Discord or email, so you can pull the brake before the thread runs away.
- A summary when it ends The owners get an email with what was held and what is still waiting.
- Anyone on shift can use it Moderators can turn it on, so nobody waits for an owner to wake up.
Alerts
Also for a bad day
Hold for approval
A rule that keeps new comments on a post hidden until someone approves them.
Automatic replies stop
No draft goes out on its own while crisis mode is on.
Campaigns pause
Keyword messages and lead messages wait too.
Assign and note
Hand hard comments to the right person, with a note on what to say.
Your own topics
Add "questions about the recall" as a topic so it is easy to find them all.
Held comments stay put
Turning it off leaves anything unreviewed waiting in Needs review.
Where it works
Crisis mode holds new comments on every platform you connect.
- Every new comment held for review. Replies and messages paused.
- Every new comment held for review. Replies and messages paused.
- Every new comment held for review. Replies paused.
- Every new comment held for review. Replies paused.
- Every new reply held for review. Replies paused.
More on Facebook and Instagram, TikTok, YouTube and Threads.
Keep reading
Team inbox
Assign comments, leave notes, mention a teammate, and see every step each comment went through.
Reports and alerts
What was hidden, answered and how fast, plus alerts in Slack, Discord, email and webhooks.
Scam and spam protection
Fake giveaways, fake support accounts, crypto pitches and picture scams, hidden in seconds.
For e-commerce brands
Sizing questions answered, shipping complaints handled, launches that run themselves.
For agencies
Every client brand in one place, white label reports, roles per client and one plan for all.
Questions
Who can turn it on?
Anyone on your team who moderates comments, so the person on shift can act at once.
What happens to comments while it is on?
They wait in Needs review with the reason "Crisis mode". Nothing is hidden, answered or messaged automatically until your team decides.
Does it turn itself off?
If you choose a length (1 hour, 4 hours, 12 hours, 1 day or 3 days), yes. Or leave it on until someone turns it off. Either way, the owners get a summary by email.
Can I hide new comments completely during a crisis?
Yes, with a Hold for approval rule on the posts in question: new comments stay hidden until someone approves them.