Set up a comment autopilot in three steps
Connect your accounts, flip a few switches, and let it run. Here is what each step does in CommentGate, what it asks you about, and how it earns the right to ask less.
Product 5 min read
The comment section, handled.
Practical guides for keeping comments on your posts and ads clean, answering the questions that sell, and getting through the bad days.
How to hide comments on Facebook and Instagram ads, including dark posts
Ads collect the worst comments, and the ones built in Ads Manager never appear on your Page. Here is where those comments live, how to hide them by hand, and how to stop checking every ad yourself.
Guides 6 min read
Scam and fake giveaway comments under your ads, and how to stop them
Fake winners, fake support accounts and "I made $4,800 from home" replies follow every busy ad. Here is how to spot each kind, what to do by hand, and how to have them gone before your customers read them.
Guides 5 min read
TikTok comment moderation for brands: hide, block words, and Spark Ads
TikTok gives brands fewer tools for comments than Meta does, and they work differently on posts and on ads. Here is what you can actually do, where the limits are, and how to cover both.
Platforms 6 min read
The comment-to-DM playbook for product launches
Ask people to comment one word, and everyone who does gets your link in a private message. Here is how to plan it, what Meta allows, and the small details that decide whether it works.
Playbooks 6 min read
YouTube and Shorts comment moderation: hold, remove, and what your ads change
YouTube gives you three ways to take a comment down, and only one of them can be undone. Here is how each works on videos and Shorts, what happens to comments on your ads, and who can connect a channel.
Platforms 6 min read
How to answer "is this legit?" and sizing questions under your ads
The questions under your ads are the last thing standing between a curious person and an order. Here is how to answer them quickly, publicly and well, with replies you can adapt.
Playbooks 5 min read
A crisis-day checklist for your comment section
A recall, a shipping meltdown or a complaint that takes off: the comments move faster than anyone on your team. Here is what to do in the first hour, the rest of the day, and after.
Playbooks 5 min read
How to hide comments on Instagram: Hidden Words, by hand, and automatically
Instagram gives you three ways to keep a comment out of sight: its own filters, the Hide button, and a tool that reads every comment for you. Here is what each one catches, where each one stops, and how they work on ads.
Guides 6 min read
Can you turn off comments on Facebook ads? What you can and cannot do
Meta gives you no switch that turns comments off on a Facebook ad. Here is what it does give you, how that compares with Instagram, TikTok and YouTube, and why a quiet, well-kept comment section beats an empty one.
Guides 6 min read
Negative comments under your ads: when to hide, when to answer, when to leave them
Not every negative comment is a problem, and hiding the wrong one makes things worse. A simple way to sort them: what to hide, what to answer in public, what to leave alone, and the few that need a person.
Playbooks 5 min read
The holiday sale comment playbook: Black Friday to Christmas
From the week before Black Friday to the last shipping day before Christmas, the same questions and the same scams arrive in waves. Here is what to prepare, what to answer, what to hide, and when to change your answers.
Playbooks 5 min read
Threads ads comment moderation: how to hide and answer replies
Threads ads collect replies like any other ad, but the rules are narrower: hide and reply only, direct replies only, and some ads cannot be moderated at all. Here is what works, what does not, and how to cover it.
Platforms 5 min read
Spark Ads comments on TikTok: who sees them, who owns them, what a brand can do
A Spark Ad shares its comment section with the post it promotes, which is great for social proof and awkward when the post belongs to a creator. Here is where Spark Ad comments live, who can hide and answer them, and how to cover them.
Platforms 5 min read
Moderating comments in many languages for customers worldwide
Ship worldwide and your comment sections turn multilingual: Portuguese under one ad, Japanese under the next, scams in Spanish. Here is how to keep them clean and answered without hiring a moderator per language.
Guides 5 min read
An agency’s playbook for comment moderation across many clients
Moderating comments for one brand is a routine. For twelve, it is an operation: access, rules per client, who decides what, and a report the client actually reads. Here is how agencies set it up so it runs without heroics.
Playbooks 5 min read
Write your brand’s comment guidelines, with a copy-ready template
Comment guidelines are a one-page answer to "should we hide this?" that everyone on your team, your agency and your tools can follow. Here is what goes in them, how to write each part, and a template to copy.
Guides 6 min read
Fake support accounts and impersonators: how to spot them and report them
Accounts that copy your name and logo reply to your customers, offer refunds and ask for card details. Here is how to spot them in your comments, what to do in the first minutes, and where to report them on Facebook, Instagram, Threads, TikTok and YouTube.
Guides 5 min read
Where comments on your ads actually live on each platform, and how to find them all
Ad comments rarely sit where you would look for them. Here is where they live on Facebook, Instagram, Threads, TikTok and YouTube, the exact screens that show them, and the ads no screen reaches.
Platforms 6 min read
Facebook Page comment settings every brand should check
Blocked words, the profanity filter, Moderation Assist, who can comment, and banning: where each Facebook Page setting lives, what it does to your ads, and the order to set them up in.
Guides 7 min read
Instagram comment controls for brands: limits, restrict, filters and turning comments off
Instagram has six different controls over who comments and what shows. Here is what each one does, the exact taps to set it, which ones reach your ads, and when a brand should use each.
Guides 6 min read
TikTok comment settings for business accounts: filters, who can comment, and what differs for ads
TikTok keeps comment settings in two places: the app for your posts, and Ads Manager for your ads. Here is every setting in each, the exact taps and clicks, and how the two fit together for Spark Ads.
Guides 5 min read
YouTube comment settings for brand channels: held for review, blocked words, approved users and Shorts
A walkthrough of every YouTube Studio comment setting a brand channel should set on purpose: hold levels, who can comment, blocked words and links, hidden and approved users, defaults, and what changes for Shorts and ads.
Guides 6 min read
Threads reply controls for brands: who can reply, approvals, hiding replies and quote posts
Threads lets you choose who can reply and quote each post, approve replies before they show, hide replies, and filter words. Here is where each control lives, what it really does, and the one thing none of them can touch.
Guides 6 min read
Shipping questions under your ads: answers that keep buyers instead of scaring them
"How long does shipping take?" is a buyer halfway to checkout. Here is how to answer shipping, tracking and "do you ship to Canada?" comments honestly and quickly, without talking anyone out of the order.
Guides 7 min read
Pre-orders, back-in-stock and sold-out comments: what to say and when
Selling out is a good problem until the comments fill with "restock when?" and "where is my pre-order?". What to say before, during and after a sellout, and what the rules expect of a pre-order date.
Playbooks 5 min read
Turning "how much?" and "link?" comments into orders
"Price?", "link?" and "how do I order?" are the easiest sales under any ad, and the ones most often answered with "DM us". How to answer each on every platform, and when a private message helps.
Guides 5 min read
Refund and return requests in public comments: a calm playbook
"I want my money back" under your ad is read by every buyer who opens the comments. How to answer refund and return requests in public, move the details private, and spot the ones that need a person.
Playbooks 6 min read
Product launch day: a comment plan from the first hour to the first week
A launch brings the most comments your posts and ads will ever see, and the first hour sets the tone. A plan for the day before, the first hour, the first day and the first week.
Playbooks 5 min read
Influencer and UGC campaign comments: what brands should watch for, and what to leave alone
Creator posts, Spark Ads and partnership ads put your product in someone else’s comment section. What to watch for there, what to leave alone, and who is allowed to do what.
Guides 5 min read
A media buyer’s daily 10-minute comment check (and what to automate)
You do not have time to read every comment on every ad, and you should not need to. Here is a ten-minute daily check that catches what matters across Meta and TikTok, and the parts worth handing to automation.
Playbooks 5 min read
Dark posts vs boosted posts: why their comments behave differently
A boosted post and a dark post can look identical in the feed, but their comments live in different places, reach different people and outlast the ad in different ways. Here is what changes, and how to moderate each.
Platforms 7 min read
Scaling a winning ad without losing control of its comments
Duplicating, raising budgets and opening new placements all change where comments land and how many people read them. Here is what each scaling move does to the comment section, and how to keep up.
Playbooks 6 min read
Social proof in ad comments: what buyers read, and what you control
The comments under an ad are the closest thing a stranger has to a review. Here is what a hesitant buyer is looking for in them, which parts you can shape on each platform, and the lines you should not cross.
Guides 6 min read
Comments as creative feedback: what to read before your next test
Your ad comments are the only place strangers tell you, in their own words, what your creative made them think. Here is how to read them for hooks, objections and confusion, and turn that into your next round of tests.
Guides 5 min read
Advantage+ and catalog ads: where their comments go and what you can moderate
Catalog ads build a different post for every product and person, and Meta treats their comments differently on Facebook, Instagram and Threads. Here is where those comments end up, what anyone can do about them, and what nobody can.
Platforms 5 min read
Phishing links in comments: how they work and how to keep them off your posts
A phishing comment exists to get someone to a page that asks for a login, a card number or a code. Here is how they target your customers and your own team, how to read a link before anyone clicks it, and how to keep them off your posts and ads.
Guides 7 min read
Bot and spam comment waves: what a coordinated attack looks like, and the first hour
Hundreds of near-identical comments in minutes, from accounts with no history. Here is how to tell a bot wave from real people, what to do in the first hour on each platform, and how to clean up afterwards without hiding your real customers.
Playbooks 6 min read
Health and results claims in your comments: what the FTC says about testimonials
"This cured my eczema." "Lost 30 pounds in a month." Comments like these under your ads feel like free social proof. Here is what the FTC’s endorsement guidance says about testimonials and results claims, and how to answer, keep or escalate them without making a claim you cannot back up.
Guides 6 min read
Safety reports and recalls in your comments: respond, don’t hide
"The buckle snapped and cut my ankle." A safety report in your comments is information you may be required to act on, not a reputation problem to hide. Here is how to answer it, who to tell in the US, UK and EU, and how to run your comments during a recall.
Playbooks 6 min read
Hateful comments and raids: protecting your customers and your team
Slurs under a customer’s photo, a pile of abuse aimed at a staff member, a group arriving together from somewhere else. Here is how to protect the people being targeted, which platform tools help during a raid, what to do with threats, and how to look after the team reading it all.
Playbooks 6 min read
Moderating fairly: what to hide, what to leave, and how to stay consistent
Fair moderation is not soft moderation. It is the same rule for the same comment, whoever wrote it and whatever it says about you. Here is a neutral test for what to hide, what the FTC says about suppressing reviews, and the habits that keep a team consistent.
Guides 5 min read
Manage your comments from Claude or ChatGPT with the CommentGate MCP server
Connect Claude, ChatGPT, Claude Code or Cursor to CommentGate and ask "what needs me today?" in plain words. Here is how to set it up, what you can ask, and what it will and will not do.
Product 6 min read
The commentgate CLI: comment moderation from your terminal
Answer what the autopilot is unsure about with one key per comment, change its guidance, hide and reply in bulk, and pull reports into scripts. Here is how to install the commentgate command and put it to work.
Product 5 min read
Replies in your brand’s voice: how to write guidance an AI can follow
"Be friendly and on-brand" gives a writer nothing to work with, human or not. Here is how to write voice notes, reply rules and facts that produce replies you would have sent yourself, with a template and examples.
Guides 6 min read
When to automate comment moderation, and when a person should decide
Automating everything hides real customers. Automating nothing means scams sit under your ads all night. Four questions sort every kind of comment into the right place, and here is how to let automation earn more over time.
Guides 5 min read
Measuring comment moderation: the numbers worth tracking every week
Eight numbers tell you whether your comment sections are safe, answered and getting easier to run. Here is what each one means, how to calculate it, what a change usually points to, and a 15-minute weekly review.
Guides 5 min read
Setting up a comment moderation rota for a small team
Comments do not keep office hours, and "whoever sees it first" means nobody on a Saturday. Here is how two to five people can share comment duty: coverage hours, shifts, handoffs, alerts in Slack or Discord, and who decides what.
Playbooks 6 min read