How to do one thing well, step by step.
Ads collect the worst comments, and the ones built in Ads Manager never appear on your Page. Here is where those comments live, how to hide them by hand, and how to stop checking every ad yourself.
Guides 6 min read
Fake winners, fake support accounts and "I made $4,800 from home" replies follow every busy ad. Here is how to spot each kind, what to do by hand, and how to have them gone before your customers read them.
Guides 5 min read
Instagram gives you three ways to keep a comment out of sight: its own filters, the Hide button, and a tool that reads every comment for you. Here is what each one catches, where each one stops, and how they work on ads.
Guides 6 min read
Meta gives you no switch that turns comments off on a Facebook ad. Here is what it does give you, how that compares with Instagram, TikTok and YouTube, and why a quiet, well-kept comment section beats an empty one.
Guides 6 min read
Ship worldwide and your comment sections turn multilingual: Portuguese under one ad, Japanese under the next, scams in Spanish. Here is how to keep them clean and answered without hiring a moderator per language.
Guides 5 min read
Comment guidelines are a one-page answer to "should we hide this?" that everyone on your team, your agency and your tools can follow. Here is what goes in them, how to write each part, and a template to copy.
Guides 6 min read
Accounts that copy your name and logo reply to your customers, offer refunds and ask for card details. Here is how to spot them in your comments, what to do in the first minutes, and where to report them on Facebook, Instagram, Threads, TikTok and YouTube.
Guides 5 min read
Blocked words, the profanity filter, Moderation Assist, who can comment, and banning: where each Facebook Page setting lives, what it does to your ads, and the order to set them up in.
Guides 7 min read
Instagram has six different controls over who comments and what shows. Here is what each one does, the exact taps to set it, which ones reach your ads, and when a brand should use each.
Guides 6 min read
TikTok keeps comment settings in two places: the app for your posts, and Ads Manager for your ads. Here is every setting in each, the exact taps and clicks, and how the two fit together for Spark Ads.
Guides 5 min read
A walkthrough of every YouTube Studio comment setting a brand channel should set on purpose: hold levels, who can comment, blocked words and links, hidden and approved users, defaults, and what changes for Shorts and ads.
Guides 6 min read
Threads lets you choose who can reply and quote each post, approve replies before they show, hide replies, and filter words. Here is where each control lives, what it really does, and the one thing none of them can touch.
Guides 6 min read
"How long does shipping take?" is a buyer halfway to checkout. Here is how to answer shipping, tracking and "do you ship to Canada?" comments honestly and quickly, without talking anyone out of the order.
Guides 7 min read
"Price?", "link?" and "how do I order?" are the easiest sales under any ad, and the ones most often answered with "DM us". How to answer each on every platform, and when a private message helps.
Guides 5 min read
Creator posts, Spark Ads and partnership ads put your product in someone else’s comment section. What to watch for there, what to leave alone, and who is allowed to do what.
Guides 5 min read
The comments under an ad are the closest thing a stranger has to a review. Here is what a hesitant buyer is looking for in them, which parts you can shape on each platform, and the lines you should not cross.
Guides 6 min read
Your ad comments are the only place strangers tell you, in their own words, what your creative made them think. Here is how to read them for hooks, objections and confusion, and turn that into your next round of tests.
Guides 5 min read
A phishing comment exists to get someone to a page that asks for a login, a card number or a code. Here is how they target your customers and your own team, how to read a link before anyone clicks it, and how to keep them off your posts and ads.
Guides 7 min read
"This cured my eczema." "Lost 30 pounds in a month." Comments like these under your ads feel like free social proof. Here is what the FTC’s endorsement guidance says about testimonials and results claims, and how to answer, keep or escalate them without making a claim you cannot back up.
Guides 6 min read
Fair moderation is not soft moderation. It is the same rule for the same comment, whoever wrote it and whatever it says about you. Here is a neutral test for what to hide, what the FTC says about suppressing reviews, and the habits that keep a team consistent.
Guides 5 min read
"Be friendly and on-brand" gives a writer nothing to work with, human or not. Here is how to write voice notes, reply rules and facts that produce replies you would have sent yourself, with a template and examples.
Guides 6 min read
Automating everything hides real customers. Automating nothing means scams sit under your ads all night. Four questions sort every kind of comment into the right place, and here is how to let automation earn more over time.
Guides 5 min read
Eight numbers tell you whether your comment sections are safe, answered and getting easier to run. Here is what each one means, how to calculate it, what a change usually points to, and a 15-minute weekly review.
Guides 5 min read