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Guides

How to do one thing well, step by step.

Moderating comments in many languages for customers worldwide

Ship worldwide and your comment sections turn multilingual: Portuguese under one ad, Japanese under the next, scams in Spanish. Here is how to keep them clean and answered without hiring a moderator per language.

Guides 5 min read

Fake support accounts and impersonators: how to spot them and report them

Accounts that copy your name and logo reply to your customers, offer refunds and ask for card details. Here is how to spot them in your comments, what to do in the first minutes, and where to report them on Facebook, Instagram, Threads, TikTok and YouTube.

Guides 5 min read

Facebook Page comment settings every brand should check

Blocked words, the profanity filter, Moderation Assist, who can comment, and banning: where each Facebook Page setting lives, what it does to your ads, and the order to set them up in.

Guides 7 min read

Turning "how much?" and "link?" comments into orders

"Price?", "link?" and "how do I order?" are the easiest sales under any ad, and the ones most often answered with "DM us". How to answer each on every platform, and when a private message helps.

Guides 5 min read

Comments as creative feedback: what to read before your next test

Your ad comments are the only place strangers tell you, in their own words, what your creative made them think. Here is how to read them for hooks, objections and confusion, and turn that into your next round of tests.

Guides 5 min read

Health and results claims in your comments: what the FTC says about testimonials

"This cured my eczema." "Lost 30 pounds in a month." Comments like these under your ads feel like free social proof. Here is what the FTC’s endorsement guidance says about testimonials and results claims, and how to answer, keep or escalate them without making a claim you cannot back up.

Guides 6 min read

Moderating fairly: what to hide, what to leave, and how to stay consistent

Fair moderation is not soft moderation. It is the same rule for the same comment, whoever wrote it and whatever it says about you. Here is a neutral test for what to hide, what the FTC says about suppressing reviews, and the habits that keep a team consistent.

Guides 5 min read

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