What each platform lets you do with comments, and what it does not.
TikTok gives brands fewer tools for comments than Meta does, and they work differently on posts and on ads. Here is what you can actually do, where the limits are, and how to cover both.
Platforms 6 min read
YouTube gives you three ways to take a comment down, and only one of them can be undone. Here is how each works on videos and Shorts, what happens to comments on your ads, and who can connect a channel.
Platforms 6 min read
Threads ads collect replies like any other ad, but the rules are narrower: hide and reply only, direct replies only, and some ads cannot be moderated at all. Here is what works, what does not, and how to cover it.
Platforms 5 min read
A Spark Ad shares its comment section with the post it promotes, which is great for social proof and awkward when the post belongs to a creator. Here is where Spark Ad comments live, who can hide and answer them, and how to cover them.
Platforms 5 min read
Ad comments rarely sit where you would look for them. Here is where they live on Facebook, Instagram, Threads, TikTok and YouTube, the exact screens that show them, and the ads no screen reaches.
Platforms 6 min read
A boosted post and a dark post can look identical in the feed, but their comments live in different places, reach different people and outlast the ad in different ways. Here is what changes, and how to moderate each.
Platforms 7 min read
Catalog ads build a different post for every product and person, and Meta treats their comments differently on Facebook, Instagram and Threads. Here is where those comments end up, what anyone can do about them, and what nobody can.
Platforms 5 min read