Replies for holiday and sale questions
During Black Friday and the holidays the same five questions arrive by the hundred. Answer them fast, with dates people can plan around.
Replies to copy
Swap each blank for your own details. Every reply fits Threads (500 characters); the ones marked for TikTok stay within its 150 with typical details filled in.
Will it arrive in time?
Order by {order_by} for delivery before the holidays in the US. After that, we can't promise it in time.
Fits TikTok
When the sale ends
The sale ends {sale_end}, {name}. {discount} off everything until then!
Fits TikTok
Stacking codes
Sorry, {name}, codes can't be combined with the sale price. The sale is the best deal we're running right now!
Fits TikTok
Gift returns
Yes! Holiday orders can be returned or exchanged into January, so gifts are covered. Details: {returns_link}
Fits TikTok
Missed the sale
Sorry you missed it, {name}! Join the list at {signup_link} and you'll hear about the next one first.
Fits TikTok
Sold out during the sale
It sold out fast, {name}! The next batch lands {restock_when}. Sign up at {restock_link} to hear first.
Fits TikTok
Shipping to other countries for the holidays
Outside the US, please order a few days before {order_by}. Holiday shipping takes longer everywhere.
Fits TikTok
The full answer
Hi {name}! Everything is {discount} off until {sale_end}. For delivery before the holidays in the US, order by {order_by}. And if it's a gift that doesn't fit, holiday orders can be returned or exchanged into January: {returns_link}.
Too long for TikTok
Public or private?
Answer in public when
Sale dates, order-by dates and return rules all belong in public. On a busy day, one clear answer saves dozens of repeats.
Take it private when
Take it private for an order that will not arrive in time, a code that failed at checkout, or anything that needs an order number.
What never to do
- Never promise holiday delivery for orders placed after your cutoff. Say so plainly instead.
- Never extend a sale in one reply and not everywhere else. Everyone will ask for the same.
- Never post private or single-use codes in the comments.
- Never let sale-day questions sit unanswered for hours. That is when people decide.
- Never quote a holiday return window that is not on your website.
The blanks
What goes in each blank on this page, with the kind of detail we used to check lengths.
| Blank | What goes there | Example |
|---|---|---|
| {order_by} | The last day to order for holiday delivery | December 15 |
| {sale_end} | When the sale ends | Monday at midnight ET |
| {name} | The first name of the person who commented | Jess |
| {discount} | What the code or sale takes off | 10% |
| {returns_link} | Your returns page | wildermere.com/returns |
| {signup_link} | Your email or text sign-up page | wildermere.com/list |
| {restock_when} | When the next batch arrives | mid-October |
| {restock_link} | A restock sign-up page | wildermere.com/restock |
Or let CommentGate write them
These replies are a starting point. CommentGate drafts answers like them for every question on your posts and ads, in your voice and with your details already filled in.
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1Tell it your facts once
Return window, shipping times, sizing notes and how you sound. Every draft uses them.
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2Approve, edit or discard
Nothing is posted until your team says so. Each edit or discard is a correction it learns from.
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3Let clear answers send
Once its drafts go out unchanged, let clear answers send on their own. Anything unsure still waits for you.
Read more about replies in your voice and how the autopilot learns from your corrections.
Questions
How do I keep up with comments on Black Friday?
Write your sale dates, cutoffs and return rules down before the sale starts, so every reply uses the same facts. CommentGate drafts answers from those notes, and you can let clear ones send on their own.
Should I extend my return window for the holidays?
Many stores do, so gifts can be exchanged in January. If you do, put it on your website first, then use it in replies.