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Replies for stock and restocks

A sold-out question is demand you have not captured yet. Say when it is back, give a way to hear first, and keep the tone upbeat.

Replies to copy

Swap each blank for your own details. Every reply fits Threads (500 characters); the ones marked for TikTok stay within its 150 with typical details filled in.

  • Back soon

    It sold out fast! The next batch lands {restock_when}. Sign up at {restock_link} to hear first.

    Fits TikTok

  • No date yet

    Not yet, {name}, but it's coming back. Sign up at {restock_link} and you'll be the first to know.

    Fits TikTok

  • Only some sizes are out

    Some sizes are out right now, {name}. The rest are in stock, and the missing ones return {restock_when}.

    Fits TikTok

  • A colour or version you do not make

    Love that idea, {name}! We don't make it in that colour yet, but we're passing it to the team.

    Fits TikTok

  • It is back

    Good news, {name}: the {product} is back in stock! Grab yours before it goes again.

    Fits TikTok

  • Limited run

    This one is a limited run, so once it's gone, it's gone. Still in stock for now!

    Fits TikTok

  • Pre-orders

    You can pre-order now, {name}. Pre-orders ship first when the batch arrives {restock_when}.

    Fits TikTok

  • The full answer

    Hi {name}! The {product} sold out faster than we planned, sorry about that. The next batch arrives {restock_when}. If you sign up at {restock_link}, we'll let you know the moment it's back, before we announce it anywhere else.

    Too long for TikTok

Public or private?

Answer in public when

Answer stock questions in public. The date and the sign-up link are useful to everyone reading, and a quick answer keeps people from giving up.

Take it private when

Take it private only when someone has an order stuck because of a stock problem. That is a late order, and the details belong in a message.

What never to do

  • Never give a restock date you are not confident in. "Mid-October" is safer than "October 12".
  • Never say it is in stock when it is not. The comments are where people complain when that happens.
  • Never invent scarcity ("only 3 left!") that is not true.
  • Never keep running an ad for a product that is sold out without saying so in the comments.

The blanks

What goes in each blank on this page, with the kind of detail we used to check lengths.

BlankWhat goes thereExample
{restock_when}When the next batch arrivesmid-October
{restock_link}A restock sign-up pagewildermere.com/restock
{name}The first name of the person who commentedJess
{product}The product in the adRidgeline

Or let CommentGate write them

These replies are a starting point. CommentGate drafts answers like them for every question on your posts and ads, in your voice and with your details already filled in.

  1. 1Tell it your facts once

    Return window, shipping times, sizing notes and how you sound. Every draft uses them.

  2. 2Approve, edit or discard

    Nothing is posted until your team says so. Each edit or discard is a correction it learns from.

  3. 3Let clear answers send

    Once its drafts go out unchanged, let clear answers send on their own. Anything unsure still waits for you.

Read more about replies in your voice and how the autopilot learns from your corrections.

Questions

Should I pause an ad when the product sells out?

Usually, yes. If it keeps running, answer every "is it sold out?" comment with the restock date and a sign-up link, so the spend still builds a list.

Can I tell people exactly how many are left?

Only if it is true and you are sure. Scarcity that turns out to be made up costs more trust than it earns sales.

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