Replies for "is this legit?"
Someone asking whether you are real is someone close to buying. Give them something they can check, in public, where everyone else reading the comments sees it too.
Replies to copy
Swap each blank for your own details. Every reply fits Threads (500 characters); the ones marked for TikTok stay within its 150 with typical details filled in.
Point to proof
Fair question! We're {brand}, based in {location}. Reviews are at {reviews_link}, and every order gets {return_days} days for returns.
Fits TikTok
Time in business
Totally fair to ask! We've been making the {product} for {years} years. Every order ships with tracking and {return_days}-day returns.
Fits TikTok
When someone calls it a scam
Sorry it looks that way, {name}! We're a real team in {location}. Our reviews are at {reviews_link}, so you can judge for yourself.
Fits TikTok
When the price looks too good
Good eye, {name}! We sell direct, with no stores in between, so the price is lower. Same {product}, and {return_days} days to return it.
Fits TikTok
"Did anyone actually get theirs?"
Yes! Orders ship from {ship_from} within {processing_days}, with tracking. If anything goes wrong, we make it right: {help_link}
Fits TikTok
Thank a customer who vouches
Thank you, {name}! So glad your {product} arrived safely. Enjoy them!
Fits TikTok
Warn about copycat accounts
Heads up: our only account is {handle}. We never ask for card details in comments or messages. Please report any copycats!
Fits TikTok
The full answer
Great question, and a smart one to ask before ordering from a brand you're new to. We're {brand}, a small team in {location}. You can read reviews from real customers at {reviews_link}, every order ships with tracking, and if it isn't right you have {return_days} days to send it back.
Too long for TikTok
Public or private?
Answer in public when
Answer in public, every time. The person asking is doing exactly what they should, and many more people reading the comments want the same answer. A calm reply with something checkable does more than any line in the ad.
Take it private when
Move to a private message only when the person says they already ordered and something went wrong. Reply in public that you are on it, then continue where order details belong: a direct message or your help page.
What never to do
- Never reply with only "Yes, we're legit." Anyone can type that. Point to something people can check: reviews, a return policy, where you are based.
- Never argue or call the question rude. It is the most reasonable question under an ad for a brand people have not heard of.
- Never ask for an order number, email address or phone number in the comments.
- Never hide a genuine doubt because it is awkward. Hide scams and abuse; answer questions.
- Never post screenshots of other customers' orders, messages or addresses as proof.
- Never promise a delivery date you do not control.
The blanks
What goes in each blank on this page, with the kind of detail we used to check lengths.
| Blank | What goes there | Example |
|---|---|---|
| {brand} | Your brand name | Wildermere |
| {location} | Where your business is based | Boulder, Colorado |
| {reviews_link} | Your reviews page | wildermere.com/reviews |
| {return_days} | Your return window in days | 30 |
| {product} | The product in the ad | Ridgeline |
| {years} | How many years you have been selling | 4 |
| {name} | The first name of the person who commented | Jess |
| {ship_from} | Where orders ship from | Colorado |
| {processing_days} | Time before an order ships | 1 to 2 business days |
| {help_link} | Your help page or contact form | wildermere.com/help |
| {handle} | Your one official account handle | @wildermere |
Or let CommentGate write them
These replies are a starting point. CommentGate drafts answers like them for every question on your posts and ads, in your voice and with your details already filled in.
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1Tell it your facts once
Return window, shipping times, sizing notes and how you sound. Every draft uses them.
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2Approve, edit or discard
Nothing is posted until your team says so. Each edit or discard is a correction it learns from.
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3Let clear answers send
Once its drafts go out unchanged, let clear answers send on their own. Anything unsure still waits for you.
Read more about replies in your voice and how the autopilot learns from your corrections.
Questions
Should I hide "is this a scam?" comments?
No, answer them. A reply with proof people can check reassures everyone reading. Hiding a real question looks worse if someone notices, and the next person will ask again anyway.
What counts as proof in a comment reply?
Something a stranger can check in a minute: a reviews page, your return window, where you are based and how long you have been selling. A link to your own help page is fine; a link to a stranger's screenshot is not.
What if a real customer says their order never arrived?
Reply in public that you are sorry and will sort it out, then take it to a private message for the order details. See the late order templates.