Replies for returns and refunds
A clear return policy in the comments sells more than it costs. People who know they can send it back are the ones who order.
Replies to copy
Swap each blank for your own details. Every reply fits Threads (500 characters); the ones marked for TikTok stay within its 150 with typical details filled in.
The policy in one line
Yes! You have {return_days} days to return or exchange anything. Start at {returns_link}.
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Exchanges
Exchanges are free within {return_days} days, {name}. Pick the new size at {returns_link} and we'll send it out.
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How refunds work
Once your return reaches us, we refund to your original payment method. Your bank may take a few days to show it.
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Waiting on a refund
Sorry for the wait, {name}! Sending you a message now so we can check where your refund is.
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Outside the return window
Hi {name}! Our window is {return_days} days, but message us anyway and we'll see what we can do.
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International returns
Yes, returns work from {countries} too. The steps for your country are at {returns_link}.
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Worn or used items
Tried them outside and they don't work for you? Message us. We'd rather find a fix than leave you stuck with them.
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The full answer
Hi {name}! You have {return_days} days from delivery to return or exchange, and exchanges for a different size are free. Start at {returns_link}, and once your return reaches us, the refund goes back to your original payment method. Your bank may take a few business days to show it.
Too long for TikTok
Public or private?
Answer in public when
Answer policy questions in public: the window, the cost, where to start. Everyone thinking about ordering wants to know.
Take it private when
A specific return or refund goes private: order numbers, payment details, photos of a damaged item. Say in public that you have messaged them.
What never to do
- Never ask for card numbers, bank details or order numbers in the comments.
- Never quote a return policy that differs from your website.
- Never argue about whether an item is "really" faulty in public.
- Never say "no refunds" without offering what you can do instead.
- Never promise how fast a bank will show a refund. You do not control that.
The blanks
What goes in each blank on this page, with the kind of detail we used to check lengths.
| Blank | What goes there | Example |
|---|---|---|
| {return_days} | Your return window in days | 30 |
| {returns_link} | Your returns page | wildermere.com/returns |
| {name} | The first name of the person who commented | Jess |
| {countries} | Where you ship | the US, Canada, the UK and Australia |
Or let CommentGate write them
These replies are a starting point. CommentGate drafts answers like them for every question on your posts and ads, in your voice and with your details already filled in.
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1Tell it your facts once
Return window, shipping times, sizing notes and how you sound. Every draft uses them.
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2Approve, edit or discard
Nothing is posted until your team says so. Each edit or discard is a correction it learns from.
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3Let clear answers send
Once its drafts go out unchanged, let clear answers send on their own. Anything unsure still waits for you.
Read more about replies in your voice and how the autopilot learns from your corrections.
Questions
Should I mention returns under ads that do not ask about them?
Only where it answers something. But when anyone asks about sizing, quality or trust, one line about your return window usually helps.
What if someone threatens to dispute the charge?
Stay calm, take it private, and fix it if you can. See the chargeback and dispute templates.