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Replies for sizing and fit

A sizing question usually means "I want it, but I am worried about sending it back". Answer the size, then make the worry smaller.

Replies to copy

Swap each blank for your own details. Every reply fits Threads (500 characters); the ones marked for TikTok stay within its 150 with typical details filled in.

  • How it fits

    Great question, {name}! The {product} runs {size_advice}. If you {fit_tip}, you'll be set. Size guide: {size_link}

    Fits TikTok

  • Between two sizes

    Between sizes? Most people go with the larger one. If it's not right, exchanges are free for {return_days} days.

    Fits TikTok

  • Send them to the size guide

    Our size guide has exact measurements for every size: {size_link}. Happy to help if you're still unsure!

    Fits TikTok

  • Take away the risk

    Order the size you think, {name}. If it doesn't fit, swap it free within {return_days} days. No stress!

    Fits TikTok

  • Someone says it ran small

    Thanks for telling us, {name}! Sorry it was snug. We'll swap it for the next size up, free. Start here: {returns_link}

    Fits TikTok

  • A fit question you cannot answer in public

    Good question! Every foot is different, so send us a message with your usual size and we'll help you pick.

    Fits TikTok

  • Different sizes in other countries

    Our sizes are US sizes. The size guide converts them for the UK, EU and Australia: {size_link}

    Fits TikTok

  • The full answer

    Hi {name}! The {product} fits {size_advice} for most people. If you usually wear thicker socks or have wider feet, {fit_tip}. Exact measurements are at {size_link}, and if the first pair isn't right, exchanges are free within {return_days} days.

    Too long for TikTok

Public or private?

Answer in public when

Answer sizing in public. The next ten people wondering the same thing will read your reply instead of asking, and a clear answer next to an ad is part of what sells it.

Take it private when

Take it private when the answer depends on details people should not post publicly, like body measurements, or when an order already arrived and needs an exchange.

What never to do

  • Never guess. If you do not know how a product fits, say you will check, and come back with an answer.
  • Never ask people to post their measurements, weight or other body details in the comments.
  • Never say "it fits everyone". Someone will prove it wrong, publicly.
  • Never contradict your own size guide. If the guide is wrong, fix the guide first.
  • Never make an exchange sound like a hassle. The easier it sounds, the more people order.

The blanks

What goes in each blank on this page, with the kind of detail we used to check lengths.

BlankWhat goes thereExample
{name}The first name of the person who commentedJess
{product}The product in the adRidgeline
{size_advice}How the product fitstrue to size
{fit_tip}One practical fit tipgo a half size up for thick socks
{size_link}Your size guidewildermere.com/size-guide
{return_days}Your return window in days30
{returns_link}Your returns pagewildermere.com/returns

Or let CommentGate write them

These replies are a starting point. CommentGate drafts answers like them for every question on your posts and ads, in your voice and with your details already filled in.

  1. 1Tell it your facts once

    Return window, shipping times, sizing notes and how you sound. Every draft uses them.

  2. 2Approve, edit or discard

    Nothing is posted until your team says so. Each edit or discard is a correction it learns from.

  3. 3Let clear answers send

    Once its drafts go out unchanged, let clear answers send on their own. Anything unsure still waits for you.

Read more about replies in your voice and how the autopilot learns from your corrections.

Questions

Why not just link the size guide every time?

A link alone makes people do the work. One sentence on how it fits, plus the link, answers most people without a click.

Should I mention returns in a sizing reply?

Yes, briefly. The worry behind most sizing questions is the hassle of getting it wrong. One line about free or easy exchanges removes it.

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