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Replies for influencer and partnership offers

Some "collab?" comments are real creators. Many are promo pages and scams fishing for a payment. Answer the real ones warmly, send everyone to one place, and let the rest go quiet.

Replies to copy

Swap each blank for your own details. Every reply fits Threads (500 characters); the ones marked for TikTok stay within its 150 with typical details filled in.

  • Send them to one place

    Thanks, {name}! We'd love to see your work. Creators can apply at {partner_link} and our team reviews every one.

    Fits TikTok

  • A creator you want to work with

    Love your content, {name}! We'll message you from {handle} to talk about it.

    Fits TikTok

  • Not taking partners right now

    Thank you, {name}! We're not adding partners right now, but keep an eye on {partner_link}.

    Fits TikTok

  • An existing customer who wants to create

    That means a lot, {name}! Tag us when you post your {product} and apply at {partner_link}.

    Fits TikTok

  • Say how you work with creators

    We work with creators through {partner_link} only, and we never ask anyone to pay us to partner.

    Fits TikTok

  • Warn about fake brand reps

    Heads up: we only reach out from {handle}. Anyone else offering a "{brand} ambassador" spot is not us.

    Fits TikTok

  • The full answer

    Thanks for reaching out, {name}! We work with creators whose audience would genuinely love the {product}. Apply at {partner_link} with a link to your account and a few recent posts, and our team reviews every application. We'll only ever contact you from {handle}.

    Too long for TikTok

Public or private?

Answer in public when

A short public reply is enough: thank them and point to your partner page. Readers see you are friendly without seeing the details.

Take it private when

Rates, contracts, shipping gifted product and usage rights all go private, and only after you have checked the account is who it says it is.

What never to do

  • Never pay a "promo page" or "feature page" that offers exposure in your comments. Most of these are scams, and real creators rarely pitch this way.
  • Never share your partner discount codes, rates or contact details in public.
  • Never click links in a collab comment, and never log in anywhere a comment sends you.
  • Never agree to a partnership in the comments. Check the account first: its age, its real engagement, and whether it has worked with brands you know.
  • Never let "DM us to collab" comments from unknown accounts sit on your ads. Hide them if they are spam; they are not for your customers.

The blanks

What goes in each blank on this page, with the kind of detail we used to check lengths.

BlankWhat goes thereExample
{name}The first name of the person who commentedJess
{partner_link}Your creator or partner pagewildermere.com/creators
{handle}Your one official account handle@wildermere
{product}The product in the adRidgeline
{brand}Your brand nameWildermere

Or let CommentGate write them

These replies are a starting point. CommentGate drafts answers like them for every question on your posts and ads, in your voice and with your details already filled in.

  1. 1Tell it your facts once

    Return window, shipping times, sizing notes and how you sound. Every draft uses them.

  2. 2Approve, edit or discard

    Nothing is posted until your team says so. Each edit or discard is a correction it learns from.

  3. 3Let clear answers send

    Once its drafts go out unchanged, let clear answers send on their own. Anything unsure still waits for you.

Read more about replies in your voice and how the autopilot learns from your corrections.

Questions

Should I hide "DM for promo" comments?

Yes, when they are spam. They are not written for your customers, and some lead to scams. CommentGate hides them automatically along with other scams and spam.

How do I tell a real creator from a promo scam?

Real creators usually have a history of their own content, followers who comment on it, and a way to contact them. Promo scams tend to be new or copied accounts asking for payment up front.

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